Data-Driven Business Decisions
Learn how to use data, analytics, and metrics to make better business decisions. This course covers setting up analytics, defining key performance indicators (KPIs), building dashboards, A/B testing frameworks, customer analytics, revenue analytics, and building a data-driven culture in your organization.
Course Content (9 lessons)
Every day, business leaders make decisions. Some of these decisions are guided by data. Most are guided by instinct, tradition, or what worked las
Data only matters if you're capturing the right data. This lesson teaches you how to implement analytics systems that track what matters for your bus
Not all metrics are created equal. Some metrics are nice-to-know. Some metrics are critical-to-know. KPIs (Key Performance Indicators) are the
A dashboard is a visual display of your key metrics. A good dashboard answers critical questions at a glance: Are we on track? Where are we s
A/B testing is the scientific method applied to business. You have two versions, measure the difference, and declare a winner based on data, not opi
Your customers aren't one homogeneous group. Different customers behave differently. Some are high-value. Some churn quickly. Some refer friends. Some
At the end of the day, business is about revenue. Revenue pays employees, funds growth, and creates profit. This lesson teaches you how to measure and o
Having data and dashboards doesn't make a company data-driven. Culture does. A data-driven culture is one where: - Decisions are backed by
You've learned the complete framework for data-driven decision-making: 1. **Why data-driven matters** - The business case and competitive adva